There is no doubt that the internet and social media have changed the landscape of marketing and advertising. And now that consumers carry a mobile device with them everywhere they go, they are inundated with advertisements 24 hours a day, 7 days a week. Smart marketers understand that they must spread their advertising across multiple channels if they want to effectively communicate to consumers. And while digital marketing provides many opportunities,
traditional advertising (like word-on-mouth and yard signs) still works - and can be
much more cost effective.
Yard signs have some clear advantages: